rick@ricklancestudio.com
615 302-2812 (Studio)
615 390-4109 (Mobile)
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Rick Lance The Voice of Americana Source Connect

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“The Perfect Americana Sound”

-Pastorini Bosby Talent, Houston TX

Learn More
Lighthouse

“Beautiful America ... from sea to shining sea”

Orange sky with Mountains

“The voice of the Heartland for all it’s beauty and splendor since 1993”

Oil Rig at sunset...

“Serving the basic industries that keep America moving”

Combine..

“The American farmer: One of our nation’s most precious resources”

Welder..

“Made in America... Americana in the making”

eagle

“Freedom flies in America“

Wild Horses running...

“Americana means connecting with the land, our freedom, cultural diversity and independence”

Waterfalls (Smokey Mnts)...

“I’m always inspired by the majesty of our great American landscape”

Car Engine closeup...

“Manufacturing still moves America forward”

Farmer’s Yield...

“American Farmers... our nation’s breadbasket”

Turbines & Solar Panels...

“Clean, natural energy for America’s future”

Give a Listen

Commercial
https://www.ricklancestudio.com/wp-content/uploads/2023/09/Rick-Lance-Commercial-Demo.mp3


Commercial2
https://www.ricklancestudio.com/wp-content/uploads/2023/09/Rick-Lance-Commercial2-Demo.mp3


Narration
https://www.ricklancestudio.com/wp-content/uploads/2023/09/Rick-Lance-Narration-Demo.mp3


Narration2
https://www.ricklancestudio.com/wp-content/uploads/2023/09/Rick-Lance-Narration2-Demo.mp3


TV Narration/Promo
https://www.ricklancestudio.com/wp-content/uploads/2024/09/Rick-Lance-TV-Narration-Promo-Demo.mp3


Construction Sample-84 Lumber
https://www.ricklancestudio.com/wp-content/uploads/2025/02/Construction-Sample-84-Lumber-.mp3

Promo
https://www.ricklancestudio.com/wp-content/uploads/2023/09/Rick-Lance-Promo-Demo.mp3


Foreign Promos Demo
https://www.ricklancestudio.com/wp-content/uploads/2024/09/Foreign-Promos-Demo.mp3


Documentary
https://www.ricklancestudio.com/wp-content/uploads/2023/09/Rick-Lance-Documentary-Demo.mp3


Movie Trailer
https://www.ricklancestudio.com/wp-content/uploads/2023/09/Rick-Lance-Movie-Trailer-Demo.mp3


Storytelling Demo
https://www.ricklancestudio.com/wp-content/uploads/2024/09/Storytelling-Demo.mp3

2023 Political
https://www.ricklancestudio.com/wp-content/uploads/2024/02/Rick-Lance-Political-Demo-2023.mp3


Character
https://www.ricklancestudio.com/wp-content/uploads/2023/09/Rick-Lance-Character-Demo.mp3


Cowboy/Western
https://www.ricklancestudio.com/wp-content/uploads/2023/09/Rick-Lance-Cowboy-Western-Demo.mp3


Sam Elliott-Like
https://www.ricklancestudio.com/wp-content/uploads/2023/09/Rick-Lance-SamElliottLike-Demo.mp3


Southern/Country
https://www.ricklancestudio.com/wp-content/uploads/2023/09/Rick-Lance-Southern-Country.mp3

Hunting/Shooting
https://www.ricklancestudio.com/wp-content/uploads/2024/09/Hunting-Shooting-Demo.mp3


Agriculture
https://www.ricklancestudio.com/wp-content/uploads/2023/09/Rick-Lance-Agriculture-Demo.mp3


Equine
https://www.ricklancestudio.com/wp-content/uploads/2023/09/Rick-Lance-Equine-Demo.mp3


Health Care
https://www.ricklancestudio.com/wp-content/uploads/2023/09/Rick-Lance-Health-Care-Demo.mp3


Financial
https://www.ricklancestudio.com/wp-content/uploads/2023/09/Rick-Lance-Financial-Demo.mp3

Downloaded demos are to be used for listening purposes only. Any AI use i.e. cloning, machine learning, etc is prohibited.

Featured Videos

https://www.youtube.com/watch?v=h4bQ2RYIv1Q

Studio Tour 2024

https://www.youtube.com/watch?v=HzVpPlqBpeg

2023 Politcal Demo

https://www.youtube.com/watch?v=fOnERb6by6Q

Rick Lance – Sam Elliott Like Demo

https://www.youtube.com/watch?v=HVs6idZ3Ceg&t=1s

Together we Build | The New European Carhartt Headoffice in Amsterdam | Full version

https://www.youtube.com/watch?v=yzn3YkqnjVw&t=34s

84 Lumber Extended Branding

https://www.youtube.com/watch?v=pUGd2AZ9yL8&t=1s

America’s #1 National Park Utah’s Zion National Park

https://www.youtube.com/watch?v=bkPcYmPIorY

SECURITE ASSURANCE 30SEC

https://www.youtube.com/watch?v=5nCnr6qLGt4&t=3s

Black Sky Trailer

https://www.youtube.com/watch?v=O4vD4DX9PVg

Flagstar Craftsmen

https://www.youtube.com/watch?v=OzVchcN8oBc

APEX Hunting Competitions

https://www.youtube.com/watch?v=kZhzrnnahWI

Chemistry TV Trailer Europe

https://www.youtube.com/watch?v=IlqlvOL9qY0

John Deere Frontier Commercial

https://www.youtube.com/watch?v=nJaCY615JoA

New England Patriots intro video recorded live at Super Bowl 51

https://www.youtube.com/watch?v=jFjRzcl7H08

“Christmas Bells” 2022 Narration (from my holiday newsletter)

https://www.youtube.com/watch?v=EYxFjP9OJXM&list=PL1EDDBFF27AC3D73F&index=10

GingerClown Movie Trailer

https://www.youtube.com/watch?v=p8yDKfhpkHE

Proof Research Firearms

https://www.youtube.com/watch?v=5ssc5wxtDqM

Pictsweet Farms 100% American Grown!

https://www.youtube.com/watch?v=utA0GQ7JJGU&list=PL1EDDBFF27AC3D73F&index=19

Sacred Seasons 2 Intro

https://youtu.be/8_6udHTRZK4

Rick Lance Video Narration Demo

https://youtu.be/FFTDhC_r4xc

Hertog Jan Beer Highlights

https://www.youtube.com/watch?v=9Ifut7YOkSM

Gateway MENS 2014Evergreen v4

https://www.youtube.com/watch?v=u5Djb78FiVQ

Rick Lance Interview

https://www.youtube.com/watch?v=mrYktYeB9Aw

GlowShift Automotive Gauges

https://youtu.be/qkY7WssVHd4

APEX Spot 02 “It’s Here and It Is Big” 30 sec Deer & Deer Hunting

https://www.youtube.com/watch?v=MMIMSVKBVas

Rick Lance Video Narration Demo

https://www.youtube.com/watch?v=HQMm1LAc5Ec&t=9s

StudioVideo @MIc1 HR4

https://www.youtube.com/watch?v=6xhXJ8t4hXA

AT CHRISTMAS, by Edgar A. Guest

Featured Podcast Interview

Episode_77_Rick Lance The Voice of Americana
https://www.ricklancestudio.com/wp-content/uploads/2024/06/Episode_76_Rick_Lance_The_Voice_of_Americana.mp3

Rick discusses marketing The Voice of Americana in this interview for John Melley’s, Voice Over Marketing Podcast, Episode #77. Just how Rick created his niche within the Voice Over/Voice Acting industry.

About
RICK

Rick began his Voice Acting/Voice Over career in 1993 while singing demos in Nashville studios for songwriters, record labels and personal projects. He was handed a script for a TV commercial and asked to read it. Never before having just “talked” in a recording session he wondered if this “talking stuff” could ever lead to professional voiceover work. That is, now that he knew what a voiceover was.

Discounting this new discovery, he stubbornly persisted chasing his dream of becoming a big time Nashville country music recording artist, releasing his first full length CD, Dark Horses, in December, 1999. He scored two number one songs in the secondary country radio market with “Don’t You Know Better Than That?” and You’d be the First to Know,” and won first place in the  2001 Independent Music Awards in the Country/Bluegrass category, for his Cajun flavored, “Break My Heart”. (See Wikipedia)

Tapping into another talent, in 1989, Rick Lance opened a commercial photography studio, using his acquired skills from his mid-1970s stint in the US Navy as a Photographer’s Mate 2nd Class and his college education in media communications. Those 20 years of photography working freelance taught him a lot about running a business… shooting for advertising agencies, book and magazine publishers, industrial corporations, graphic designers and of course, the music business. But after so long maintaining a large studio and photo career became burdensome and he needed a change.

As he was learning to use his speaking voice effectively, he studied in acting and voice over workshops, acted in theatre productions and on camera, refining his signature style with each new venture. Finally establishing a full time career as a voice over talent around the year 2006, he realized, “Through my combined training and success in music, acting and photography I was becoming a more interesting personality behind the microphone applying all those skills together. To me they are all related, one feeding off the other.”

During the last few years, Rick has become known as “The Voice of Americana–Serving the basic industries that keep America moving,” a slogan he earned because of his deep, rich, warm, earthy and gritty, storytelling, All-American signature sound. When asked about “Americana,” he says, “I just listened to my client’s needs, observed which industries favored my voice style, capitalized on it and found my niche within the VO industry.” Knowing just where he fits in contributes greatly to his success as a voice talent. Rick says that he can effortlessly slip into a close approximation of Sam Elliott’s voice. Something he’s found is referenced frequently as clients search on-line to find him.

Rick says, “I’m living out my voice acting life in my rustic, 1980’s home, built within a 6+ acre forest of mature, tall trees in a small town near Nashville, Tennessee.”

Currently, Rick has been narrating, Country Boys Outdoors (Outdoor Channel & Sportsman Channel) for 9 seasons, since it’s inception. He’s been the voice of Life Care Centers of America (nationwide), Glowshift Automotive Gauges, Houston Livestock Show & Rodeo, KUAC TV Alaska, Cabela’s Hunting, Fishing & Camping phone voice, and a few other corporations and many museum audio/video tours across the USA. Along with various film, TV and web documentaries.

And of course, he’s always voicing a constant flow of TV, radio and web commercials, promos and videos for corporations and organizations wanting his rich Americana sound.

Voice Acting/Acting Resume

Rick’s voice is absolutely amazing… People know his voice but may not know his name. But it’s also how he uses his voice… And that’s the cool thing. He doesn’t rush the read, he takes his time, doesn’t read with tension… Great voice, great delivery with such a great attitude.

David Goldberg
CEO, Edge Studio, NYC

…he brings that authenticity with his voice… he does stuff that he enjoys doing and that comes through… he uses his signature sound so well…

John Melley
Voice Over Marketing Podcast

Epic Work from mister Lance. We will surely hire him again soon for our projects. He clearly understood, followed instructions, revised and delivered exactly the result we were looking for. Great to know people like Rick are available…

Dominic Faucher
ORCHESTRA, Gaitneau QC, Canada

I don’t like Rick very much. I don’t like him because he’s too good at what he does, and I think it comes easy for him, and I’m jealous of him. Nobody should be that good and that nice and that successful. Aside from that, I think he’s one of the best voice talents around!

Daniel Eduardo Hurst
Voice Actor

Rick, this is brilliant, thank you! I’m sure we’ll be having lots of fun pulling this together. Thanks also for the grunts. Just listened to the whole track with my wife. We absolutely love the way you did the Hog!! We laughed a lot, and got very emotional. Thank you.

Tamas & Ani
Tokyo Hog Tourism App

Rick is an outstanding voice talent! He gave me a PERFECT take for the audition! When you are looking for a deep, booming, cowboy-type voice, Rick has the sound you are in search of!

Rick Wells
A Trip To The Moon – Voice of The Narrator, KICKSTARTER

It was an absolute joy to work with Rick! He has a fantastic, rich, and extremely versatile voice. He’s able to adjust quickly with direction (when needed), and patient in following these directions. For Yellow Day, he provided us several different type reads, which helped us get the sound we were looking for. Plus, he’s just a lot of fun! Thanks Rick!

GP Galle Jr
Producer,Providence Film Partners,Mobile, AL

Thank you so much, Rick. Just wanted to tell you that I am listening to it now, and you’ve put quite the smile on my face.

Petros Kolyvas
ShiftFocus Media,Montreal, QC

Rick Lance is a consummate voice-over professional. His versatility is a real plus. He can give you the dramatic bass read, as well as a lyrical baritone every-man read. His voice is the voice of the future. His business acumen and professionalism, is what your company needs today!

Rodney Saulsberry
Voice Actor (Zatarain’s, Verizon, Twix, Toyota)

As a member of my Silver Inner Circle voice talent coaching group, Rick’s talent and professionalism really stand out. He has a great set of pipes and top notch studio chops. I would recommend him wholeheartedly to anyone seeking a voice talent.. He is responsible, reliable and personable. You can’t go wrong!

Susan Berkley
Owner, The Great Voice Company, Inc.

I happened to stumble across Rick’s services on the Voice 123 Web site•his voice-over tryout shined amongst several dozen potential narrators we screened for our stuntman documentary, Hell Drivers: America’s Original Crash Test Dummies. We asked Rick to give us a storyteller voice that would simultaneously come across as rugged yet friendly with a touch of a Southern drawl. Those are nuances, we recognized, that are not easy to pull off in a consistent manner. Rick was easy to work with and pleasantly put up with our perfectionist attitudes! He is the consummate professional…”

Darren Garnick
Award Productions, Inc

…really, I’ve got to tell you, beside having a really great voice, your inflection and emphasis on those VOs was the best I’ve ever received. I’ve worked with literally dozens of folks…you’re the best…such an ability to deliver the line…all of the technical aspects of your recordings were as good as any I’ve ever received. Great work and look forward to it again. Stay well!

A. Scot Aspromonte
Asprovision Media, LLC., Denver, CO

Thanks again, Rick! Your voice was the driving force behind the production.Your narration really helped make this piece develop into the style and feel I was looking for.

Kief Oss
Producer, Sitepro Video, Colfaxv, WI

I just have one word for the audio: beautiful, just beautiful!” “It’s perfect my friend! It’s exactly as I thought it would be, you are the greatest Rick. I can’t wait to mount it to see how it goes with the music.

Ramon Galvan
JL Media Producciones, Bavaro, Dominican Republic

We were hoping once we heard them both read one of the versions would jump out at us more. But you did such a great job your making our decision tougher. The recordings sound fantastic! Just what we wanted.

Jonathan Schild
Video Production, OtterBox

…it gave me goosebumps

Dan Lovett of Lovett Services
CEO, Portland, OR

Just listened to it and it sounds great! I turned it up real loud and all of my coworkers flocked to the computer to listen…

Josh Wiese
Media Producer, Grid Creative, Northwest Lineman College

Thank you for being a part of our audio tour for the Ocean Star Offshore Rig and Museum. We at MuseumWorks are looking forward to the completed audio tour. Along with your voice our sound effects, drama and music this audio tour will be exceptional. The narration is excellent and your voice fits perfectly.

Joanna Hudspeth
Project Supervisor, MuseumWorks, Dallas, TX

Rick Lance’s voice work is excellent, we used Rick’s services on a commercial project. The voice work that he provided our company has been giving our professional commercials a unique style and sound that you can’t find anywhere else but from the Tennessee man himself, Rick Lance.

MLT Group
Rochester Minnesota

Rick is an outstanding voice talent! He gave me a PERFECT take for the audition! When you are looking for a deep, booming, cowboy-type voice, Rick has the sound you are in search of!

Rick Wells
Voice of The Narrator, KICKSTARTER

Hello Rick, You’re a great American! Thank you so much for your patience and talent that you brought to our table for this Green Project…as our young team pushes through to commercialization. Your work is instrumental to our success….and we intend to use you more and often.”👍👍👍

Allen St James
Executive Chairman, Freschfield

Over two decades ago I decided to look for someone that will help me develop a compilation of patriotic music… I found Rick Lance in Nashville and he was extremely instrumental in pulling together the talents for our CD, “Home Free: A Tribute to the American Veterans!” He used his photography, music, and networking skills to give birth to one of the greatest patriotic ensembles ever. Check it out at veteransoutreach.org and get your copy and support your veterans. 100% of the proceeds goes to the mission. Veterans’ Outreach is forever grateful for Rick Lance’s passion to help those vets in need!

Teri Ely
Veteran’s Outreach

People Say..

Authentic Voiceovers for Impact – Rick Lance Studio Brings It All To You!

Are You Looking for a Voice That Commands Attention?

If you're seeking a voice that connects instantly—rugged, authentic, and unmistakably American—you’ve landed in the right place. I’m Rick Lance, and I help brands, producers, and creatives tell stories that stick with you. With decades of experience behind the mic, I offer professional and commercial voice over services that sound like trust, strength, and true character.

Here’s what my studio - Rick Lance Studio, brings to the forefront -

Why Is My Voice More Than Just Sound?

This isn’t just about tone or technique. It’s about feeling. About storytelling that cuts through the noise. Whether it’s for a gritty commercial or a soulful documentary, the voice you choose is the heartbeat of your message. My voice—known as the "Voice of Americana"—has powered national brands, TV trailers, and heartfelt films.

So, what makes Rick Lance Studio different?

● Over 30 years of real-world experience
● A voice that resonates with American values and rugged strength
● Industry, professional-grade equipment and Source Connect for live sessions
● Personalized reads that match your brand’s soul

According to a 2024 survey by Voices.com, 71% of video producers say the right voiceover increases viewer retention by more than 20%. That’s the power of connection.

What I Offer at Rick Lance Studio

Bold. Reliable. Distinct: My Core Services

● Commercial voice over services that carry conviction From radio to national television, I voice campaigns that leave a mark. I work closely with advertising agencies to capture the brand’s essence with the right pitch, rhythm, tone and integrity.
● Promo voice over services with cinematic impact Want that larger-than-life feel? I voice movie trailers and TV promos that grab attention within seconds.

Rough, Real, and Ready: The Voice That Gets You Heard

A voice like mine doesn’t come from a booth—it comes from years of living, learning, and listening. That's why my manly man voice over services are trusted by brands wanting to resonate with hard-working, salt-of-the-earth audiences. It’s a deep, steady sound that communicates honesty and power in every word.

But here’s what you might not expect...

It’s not just about being bold and baritone—sometimes, it’s about stepping into someone else’s shoes entirely...

Storytelling with Grit: Specialized Narration & Documentary Work

● Documentary voice over services that bring depth to your visuals Whether it's history, heritage, or human stories, I narrate with a voice that sounds like it’s lived through it all.
● Narration voice over services for training, education, and corporate media From healthcare to manufacturing, I make complex ideas sound clear and credible.

When Character Counts: Acting Meets Audio

I bring my music background and theatrical instinct into every role. Through my character voice over services, I create personas that feel lived-in and geniune—from the wise old cowboy to the quirky sidekick. These voices aren’t just read—they’re performed.

● Original characters for animated projects or games
● Authentic regional accents and age ranges
● Expressive, emotionally driven performances

Hollywood-Ready Sound, Heartland Soul

My movie & TV voice over services are tailored for producers who want more than just a script read. I bring a cinematic quality that supports story arcs, builds tension, and delivers emotional payoff. Whether it’s a blockbuster teaser or a heartfelt network spot— I’ve got it covered.

Let’s Make Your Story Resonate

Every word you write deserves a voice that elevates it. At Rick Lance Studio, I don’t just read your copy—I live it, line by line. You’ll hear the difference.

Ready to talk about your next project? Let’s connect now and bring your story to life with a voice that’s made for it.

A Few Ways I Work With Clients

● Fast turnaround and clear communication
● Live direction sessions via Source Connect, Zoom, Google Meet, etc.
● Tailored auditions and voice samples available upon request
● Multiple voiceover genres served across various industries

The Final Word

If your brand, film, or production needs grit, warmth, and American soul—Rick Lance Studio is your trusted voice partner. From commercial voice over services to documentary voice over services, I offer a voice that’s more than just audio. It's an attitude. It’s authenticity. It’s American.

Let’s give your message the voice it deserves. [Get in touch today!]

Voice Acting/Acting Resume
Rick Lance The Voice of Americana Toyota Trucks Logo
Rick Lance The Voice of Americana Carhartt Workwear Logo
Rick Lance The Voice of Americana United Way Logo
Rick Lance The Voice of Americana Toyota Tundra – Gulf States Toyota Logo
Rick Lance The Voice of Americana Cokesbury Christian Resources Logo
Rick Lance The Voice of Americana Jordan Outdoor Enterprises Logo
Rick Lance The Voice of Americana Edward Jones Investments Logo
Rick Lance The Voice of Americana Cox Communications Logo
Rick Lance The Voice of Americana Kuac TV Alaska One Logo
Rick Lance The Voice of Americana Championship Bull Riding Logo
Rick Lance The Voice of Americana Featherlite Horse Trailers Logo
Rick Lance The Voice of Americana Dolly Parton’s Dixie Stampede Logo
Rick Lance The Voice of Americana Smith & Wesson Firearms Logo
Rick Lance The Voice of Americana Glowshift Auto Gauges Logo
Rick Lance The Voice of Americana Hornady Accurate Deadly Dependable Logo
Rick Lance The Voice of Americana O'Reilly Auto Parts Logo
Rick Lance The Voice of Americana John Deere Logo
Rick Lance The Voice of Americana Monsanto logo
Rick Lance The Voice of Americana Harley Davidson Logo
Rick Lance The Voice of Americana Carquest Logo
Rick Lance The Voice of Americana Sony Entertianment Logo
Rick Lance The Voice of Americana CBS Records Logo
Rick Lance The Voice of Americana Coca Cola Logo
Rick Lance The Voice of Americana Us Army Logo
Rick Lance The Voice of Americana CNBC India Logo
Rick Lance The Voice of Americana Thrivent Financial Logo
Rick Lance The Voice of Americana RFD-TV Logo
Rick Lance The Voice of Americana National Reining Horse Association Logo
Rick Lance The Voice of Americana 84 Lumber Logo
Rick Lance The Voice of Americana State of Tennessee Logo
Rick Lance The Voice of Americana State of Oklahoma Logo
Rick Lance The Voice of Americana Texas A&M University Logo
Rick Lance The Voice of Americana Nascar Logo
Rick Lance The Voice of Americana Mohawk Industries Logo
Rick Lance The Voice of Americana Cabela's Logo

Contact RICK

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rick@ricklancestudio.com
615 302-2812