Give a Listen
Downloaded demos are to be used for listening purposes only. Any AI use i.e. cloning, machine learning, etc is prohibited.
Featured Videos
Studio Tour 2024
2023 Politcal Demo
Rick Lance – Sam Elliott Like Demo
Together we Build | The New European Carhartt Headoffice in Amsterdam | Full version
84 Lumber Extended Branding
America’s #1 National Park Utah’s Zion National Park
SECURITE ASSURANCE 30SEC
Black Sky Trailer
Flagstar Craftsmen
APEX Hunting Competitions
Chemistry TV Trailer Europe
John Deere Frontier Commercial
New England Patriots intro video recorded live at Super Bowl 51
“Christmas Bells” 2022 Narration (from my holiday newsletter)
GingerClown Movie Trailer
Proof Research Firearms
Pictsweet Farms 100% American Grown!
Sacred Seasons 2 Intro
Rick Lance Video Narration Demo
Hertog Jan Beer Highlights
Gateway MENS 2014Evergreen v4
Rick Lance Interview
GlowShift Automotive Gauges
APEX Spot 02 “It’s Here and It Is Big” 30 sec Deer & Deer Hunting
Rick Lance Video Narration Demo
StudioVideo @MIc1 HR4
AT CHRISTMAS, by Edgar A. Guest
Featured Podcast Interview
Rick discusses marketing The Voice of Americana in this interview for John Melley’s, Voice Over Marketing Podcast, Episode #77. Just how Rick created his niche within the Voice Over/Voice Acting industry.
About
RICK
Rick began his Voice Acting/Voice Over career in 1993 while singing demos in Nashville studios for songwriters, record labels and personal projects. He was handed a script for a TV commercial and asked to read it. Never before having just “talked” in a recording session he wondered if this “talking stuff” could ever lead to professional voiceover work. That is, now that he knew what a voiceover was.
Discounting this new discovery, he stubbornly persisted chasing his dream of becoming a big time Nashville country music recording artist, releasing his first full length CD, Dark Horses, in December, 1999. He scored two number one songs in the secondary country radio market with “Don’t You Know Better Than That?” and You’d be the First to Know,” and won first place in the 2001 Independent Music Awards in the Country/Bluegrass category, for his Cajun flavored, “Break My Heart”. (See Wikipedia)
Tapping into another talent, in 1989, Rick Lance opened a commercial photography studio, using his acquired skills from his mid-1970s stint in the US Navy as a Photographer’s Mate 2nd Class and his college education in media communications. Those 20 years of photography working freelance taught him a lot about running a business… shooting for advertising agencies, book and magazine publishers, industrial corporations, graphic designers and of course, the music business. But after so long maintaining a large studio and photo career became burdensome and he needed a change.
As he was learning to use his speaking voice effectively, he studied in acting and voice over workshops, acted in theatre productions and on camera, refining his signature style with each new venture. Finally establishing a full time career as a voice over talent around the year 2006, he realized, “Through my combined training and success in music, acting and photography I was becoming a more interesting personality behind the microphone applying all those skills together. To me they are all related, one feeding off the other.”
During the last few years, Rick has become known as “The Voice of Americana–Serving the basic industries that keep America moving,” a slogan he earned because of his deep, rich, warm, earthy and gritty, storytelling, All-American signature sound. When asked about “Americana,” he says, “I just listened to my client’s needs, observed which industries favored my voice style, capitalized on it and found my niche within the VO industry.” Knowing just where he fits in contributes greatly to his success as a voice talent. Rick says that he can effortlessly slip into a close approximation of Sam Elliott’s voice. Something he’s found is referenced frequently as clients search on-line to find him.
Rick says, “I’m living out my voice acting life in my rustic, 1980’s home, built within a 6+ acre forest of mature, tall trees in a small town near Nashville, Tennessee.”
Currently, Rick has been narrating, Country Boys Outdoors (Outdoor Channel & Sportsman Channel) for 9 seasons, since it’s inception. He’s been the voice of Life Care Centers of America (nationwide), Glowshift Automotive Gauges, Houston Livestock Show & Rodeo, KUAC TV Alaska, Cabela’s Hunting, Fishing & Camping phone voice, and a few other corporations and many museum audio/video tours across the USA. Along with various film, TV and web documentaries.
And of course, he’s always voicing a constant flow of TV, radio and web commercials, promos and videos for corporations and organizations wanting his rich Americana sound.
People Say..
Authentic Voiceovers for Impact – Rick Lance Studio Brings It All To You!
Are You Looking for a Voice That Commands Attention?
If you're seeking a voice that connects instantly—rugged, authentic, and unmistakably American—you’ve landed in the right place. I’m Rick Lance, and I help brands, producers, and creatives tell stories that stick with you. With decades of experience behind the mic, I offer professional and commercial voice over services that sound like trust, strength, and true character.
Here’s what my studio - Rick Lance Studio, brings to the forefront -
Why Is My Voice More Than Just Sound?
This isn’t just about tone or technique. It’s about feeling. About storytelling that cuts through the noise. Whether it’s for a gritty commercial or a soulful documentary, the voice you choose is the heartbeat of your message. My voice—known as the "Voice of Americana"—has powered national brands, TV trailers, and heartfelt films.
So, what makes Rick Lance Studio different?
● Over 30 years of real-world experience
● A voice that resonates with American values and rugged strength
● Industry, professional-grade equipment and Source Connect for live sessions
● Personalized reads that match your brand’s soul
According to a 2024 survey by Voices.com, 71% of video producers say the right voiceover increases viewer retention by more than 20%. That’s the power of connection.
What I Offer at Rick Lance Studio
Bold. Reliable. Distinct: My Core Services
● Commercial voice over services that carry conviction From radio to national television, I voice campaigns that leave a mark. I work closely with advertising agencies to capture the brand’s essence with the right pitch, rhythm, tone and integrity.
● Promo voice over services with cinematic impact Want that larger-than-life feel? I voice movie trailers and TV promos that grab attention within seconds.
Rough, Real, and Ready: The Voice That Gets You Heard
A voice like mine doesn’t come from a booth—it comes from years of living, learning, and listening. That's why my manly man voice over services are trusted by brands wanting to resonate with hard-working, salt-of-the-earth audiences. It’s a deep, steady sound that communicates honesty and power in every word.
But here’s what you might not expect...
It’s not just about being bold and baritone—sometimes, it’s about stepping into someone else’s shoes entirely...
Storytelling with Grit: Specialized Narration & Documentary Work
● Documentary voice over services that bring depth to your visuals Whether it's history, heritage, or human stories, I narrate with a voice that sounds like it’s lived through it all.
● Narration voice over services for training, education, and corporate media From healthcare to manufacturing, I make complex ideas sound clear and credible.
When Character Counts: Acting Meets Audio
I bring my music background and theatrical instinct into every role. Through my character voice over services, I create personas that feel lived-in and geniune—from the wise old cowboy to the quirky sidekick. These voices aren’t just read—they’re performed.
● Original characters for animated projects or games
● Authentic regional accents and age ranges
● Expressive, emotionally driven performances
Hollywood-Ready Sound, Heartland Soul
My movie & TV voice over services are tailored for producers who want more than just a script read. I bring a cinematic quality that supports story arcs, builds tension, and delivers emotional payoff. Whether it’s a blockbuster teaser or a heartfelt network spot— I’ve got it covered.
Let’s Make Your Story Resonate
Every word you write deserves a voice that elevates it. At Rick Lance Studio, I don’t just read your copy—I live it, line by line. You’ll hear the difference.
Ready to talk about your next project? Let’s connect now and bring your story to life with a voice that’s made for it.
A Few Ways I Work With Clients
● Fast turnaround and clear communication
● Live direction sessions via Source Connect, Zoom, Google Meet, etc.
● Tailored auditions and voice samples available upon request
● Multiple voiceover genres served across various industries
The Final Word
If your brand, film, or production needs grit, warmth, and American soul—Rick Lance Studio is your trusted voice partner. From commercial voice over services to documentary voice over services, I offer a voice that’s more than just audio. It's an attitude. It’s authenticity. It’s American.
Let’s give your message the voice it deserves. [Get in touch today!]
Contact RICK
