About
RICK

Tapping into another talent, in 1989, Rick Lance opened a commercial photography studio, using his acquired skills from his mid-1970s stint in the US Navy as a Photographer’s Mate 2nd Class and his college education in media communications. Those 20 years of photography working freelance taught him a lot about running a business… shooting for advertising agencies, book and magazine publishers, industrial corporations, graphic designers and of course, the music business. But after so long maintaining a large studio and photo career became burdensome and he needed a change.

As he was learning to use his speaking voice effectively, he studied in acting and voice over workshops, acted in theatre productions and on camera, refining his signature style with each new venture. Finally establishing a full time career as a voice over talent around the year 2006, he realized, “Through my combined training and success in music, acting and photography I was becoming a more interesting personality behind the microphone applying all those skills together. To me they are all related, one feeding off the other.”

During the last few years, Rick has become known as “The Voice of Americana–Serving the basic industries that keep America moving,” a slogan he earned because of his deep, rich, warm, earthy and gritty, storytelling, All-American signature sound. When asked about “Americana,” he says, “I just listened to my client’s needs, observed which industries favored my voice style, capitalized on it and found my niche within the VO industry.” Knowing just where he fits in contributes greatly to his success as a voice talent. Rick says that he can effortlessly slip into a close approximation of Sam Elliott’s voice. Something he’s found is referenced frequently as clients search on-line to find him.

Rick says, “I’m living out my voice acting life in my rustic, 1980’s home, built within a 6+ acre forest of mature, tall trees in a small town near Nashville, Tennessee.”

Currently, Rick has been narrating, Country Boys Outdoors (Outdoor Channel & Sportsman Channel) for 9 seasons, since it’s inception. He’s been the voice of Life Care Centers of America (nationwide), Glowshift Automotive Gauges, Houston Livestock Show & Rodeo, KUAC TV Alaska, Cabela’s Hunting, Fishing & Camping phone voice, and a few other corporations and many museum audio/video tours across the USA. Along with various film, TV and web documentaries.

And of course, he’s always voicing a constant flow of TV, radio and web commercials, promos and videos for corporations and organizations wanting his rich Americana sound.

So, what makes Rick Lance Studio different?

● Over 30 years of real-world experience
● A voice that resonates with American values and rugged strength
● Industry, professional-grade equipment and Source Connect for live sessions
● Personalized reads that match your brand’s soul

According to a 2024 survey by Voices.com, 71% of video producers say the right voiceover increases viewer retention by more than 20%. That’s the power of connection.

What I Offer at Rick Lance Studio

Bold. Reliable. Distinct: My Core Services

● Commercial voice over services that carry conviction From radio to national television, I voice campaigns that leave a mark. I work closely with advertising agencies to capture the brand’s essence with the right pitch, rhythm, tone and integrity.
● Promo voice over services with cinematic impact Want that larger-than-life feel? I voice movie trailers and TV promos that grab attention within seconds.

Rough, Real, and Ready: The Voice That Gets You Heard

A voice like mine doesn’t come from a booth—it comes from years of living, learning, and listening. That's why my manly man voice over services are trusted by brands wanting to resonate with hard-working, salt-of-the-earth audiences. It’s a deep, steady sound that communicates honesty and power in every word.

But here’s what you might not expect...

It’s not just about being bold and baritone—sometimes, it’s about stepping into someone else’s shoes entirely...

Storytelling with Grit: Specialized Narration & Documentary Work

● Documentary voice over services that bring depth to your visuals Whether it's history, heritage, or human stories, I narrate with a voice that sounds like it’s lived through it all.
● Narration voice over services for training, education, and corporate media From healthcare to manufacturing, I make complex ideas sound clear and credible.

When Character Counts: Acting Meets Audio

I bring my music background and theatrical instinct into every role. Through my character voice over services, I create personas that feel lived-in and geniune—from the wise old cowboy to the quirky sidekick. These voices aren’t just read—they’re performed.

● Original characters for animated projects or games
● Authentic regional accents and age ranges
● Expressive, emotionally driven performances

Hollywood-Ready Sound, Heartland Soul

My movie & TV voice over services are tailored for producers who want more than just a script read. I bring a cinematic quality that supports story arcs, builds tension, and delivers emotional payoff. Whether it’s a blockbuster teaser or a heartfelt network spot— I’ve got it covered.

Let’s Make Your Story Resonate

Every word you write deserves a voice that elevates it. At Rick Lance Studio, I don’t just read your copy—I live it, line by line. You’ll hear the difference.

Ready to talk about your next project? Let’s connect now and bring your story to life with a voice that’s made for it.

A Few Ways I Work With Clients

● Fast turnaround and clear communication
● Live direction sessions via Source Connect, Zoom, Google Meet, etc.
● Tailored auditions and voice samples available upon request
● Multiple voiceover genres served across various industries

The Final Word

If your brand, film, or production needs grit, warmth, and American soul—Rick Lance Studio is your trusted voice partner. From commercial voice over services to documentary voice over services, I offer a voice that’s more than just audio. It's an attitude. It’s authenticity. It’s American.

Let’s give your message the voice it deserves. [Get in touch today!]