Rick began his Voice Acting/Voice Over career in 1993 while singing demos in Nashville studios for songwriters, record labels and personal projects. He was handed a script for a TV commercial and asked to read it. Never before having just “talked” in a recording session he wondered if this “talking stuff” could ever lead to professional voiceover work. That is, now that he knew what a voiceover was.

Discounting this new discovery, he stubbornly persisted chasing his dream of becoming a big time Nashville country music recording artist, releasing his first full length CD, Dark Horses, in December, 1999. He scored two number one songs in the secondary country radio market with “Don’t You Know Better Than That?” and You’d be the First to Know,” and won a 2001 Independent Music Award in the Country/Bluegrass category, for his Cajun flavored, “Break My Heart”. (See Wikipedia)

Tapping into another talent, in 1989, Rick Lance opened a commercial photography studio, using his acquired skills from his mid-1970s stint in the US Navy as a Photographer’s Mate 2nd Class and his college education in media communications. Those 20 years of photography working freelance taught him a lot about running a business… shooting for advertising agencies, book and magazine publishers, industrial corporations, graphic designers and of course, the music business. But after so long maintaining a large studio and photo career became burdensome and he needed a change.

As he was learning to use his speaking voice effectively, he studied in acting and voice over workshops, acted in theatre productions and on camera, refining his signature style with each new venture. Finally establishing a full time career as a voice over talent around the year 2006, he realized, “Through my combined training and success in music, acting and photography I was becoming a more interesting personality behind the microphone applying all those skills together. To me they are all related, one feeding off the other.”

During the last few years, Rick has become known as “The Voice of Americana–Serving the basic industries that keep America moving,” a slogan he earned because of his deep, rich, warm, earthy and gritty, storytelling, All-American signature sound. When asked about “Americana,” he says, “I just listened to my client’s needs, observed which industries favored my voice style, capitalized on it and found my niche within the VO industry.” Knowing just where he fits in contributes greatly to his success as a voice talent. Rick says that he can effortlessly slip into a close approximation of Sam Elliott's voice. Something he's found is referenced frequently as clients search on-line to find him.

Rick says, “I’m living out my voice acting life in my rustic, 1980’s home, built within a 6+ acre forest of mature, tall trees in a small town near Nashville, Tennessee.”

Currently, Rick has been narrating, Country Boys Outdoors (Outdoor Channel & Sportsman Channel) for 9 seasons, since it’s inception. He’s been the voice of Life Care Centers of America (nationwide), Glowshift Automotive Gauges, Houston Livestock Show & Rodeo, KUAC TV Alaska, Cabela’s Hunting, Fishing & Camping phone voice, and a few other corporations and many museum audio/video tours across the USA. Along with various film, TV and web documentaries.

And of course, he’s always voicing a constant flow of TV, radio and web commercials, promos and videos for corporations and organizations wanting his rich Americana sound.