In the fiercely competitive landscape of the commercial industry, finding the perfect voice to represent your brand is a tough challenge. But don’t worry, because Rick Lance is here to amplify your commercial reach with his unparalleled expertise and distinctive voice. With over 30 years of experience in the voice over industry, Rick Lance has honed his craft to perfection, delivering impeccable results that exceed client expectations every time.
● Unmatched Experience and Expertise
Being a professional voice-over artist for commercials, Rick Lance brings a wealth of experience to the table. His ability to take direction seamlessly ensures that clients receive precisely what they envision for their projects. Whether it’s a captivating storytelling piece or a high-energy commercial, Rick Lance’s expertise shines through in every project he undertakes.
● Versatility Across Industries
Known as “The Voice of Americana,” Rick Lance has represented a diverse range of industries, from the United Auto Workers Union to the American beef industry. His ability to embody the spirit of various sectors, including agriculture, automotive, energy production, product manufacturing, construction, trucking or even community banking and finance, makes him a versatile choice for many commercial narration needs. Whether you’re promoting tractors, motorcycles, oil production or green energy initiatives, Rick Lance’s voice lends authenticity and credibility to your brand.
● Extensive Portfolio of Successful Campaigns
Rick Lance’s portfolio speaks volumes about his success in the industry. From John Deere tractors to NASCAR racing, his voice has graced countless successful campaigns, resonating with audiences and driving sales. By hiring Rick Lance as your commercial voice over artist, you tap into a proven track record of delivering results and promoting brand visibility.
● Captivating Southern Charm
Rick Lance’s rich, hearty voice carries a distinctive Southern charm that captivates listeners. Whether it’s the warmth of a storytelling narrative or the authoritative tone of a brand spokesperson, his Southern accent adds depth and character to every project. However, Rick Lance does not always voice his work with a pronounced Southern sound. Some Southern style projects require a more neutral sound. In a world filled with generic voices, Rick Lance’s authenticity sets your brand apart and leaves a lasting impression on your audience.
● Commitment to Client Satisfaction
Throughout his career, Rick Lance has prioritized client satisfaction above all else. He understands the importance of communication, collaboration, and delivering on promises. When you hire Rick Lance as your commercial narrator voice, you can trust that he will go above and beyond to ensure your project’s success, providing personalized attention and exceeding your expectations at every turn.
● Enhanced Brand Recognition and Recall
In today’s competitive market, capturing and retaining audience attention is crucial. With Rick Lance as your commercial voice over artist, you not only amplify your brand’s reach but also boost recognition and recall. His voice becomes synonymous with your brand identity, resonating with consumers and forging lasting connections that drive loyalty and engagement.
Rick Lance: Your Brand’s Journey to Commercial Brilliance Begins Here!
For top-notch commercial voice-over services, Rick Lance is your go-to choice. Rick Lance distinguishes himself with a wealth of experience, unparalleled expertise, and a captivating Southern style. When you hire Rick Lance as a voice over artist for your commercial, you’re getting more than just a voice. You’re getting captivating storytelling that sticks with people. Try Rick Lance for your commercials and watch your brand soar to new heights!
FAQ
What are commercial voice-over services?
Those voice overs I provide that promote products or services via advertising media such as seen or heard on TV, radio, web and other broadcast and non-broadcast media.
How do I choose the right voice for my project?
You should break it down according to the appeal of the audience you want to reach. As in gender, age, geographic location and demographic group.Use only voices that sound age appropriate and possess those specific qualities that will enhance the script you are working with. Be clever in your choices and allow the voices you choose to be free to ad personality and character to the lines. Quite often voice actors with a musical, improv or acting background make the most interesting talent to work with.
Do I need a script prepared before hiring a voice-over artist?
Yes, you will need a professionally written script using proper grammar technique… punctuation markings, upper and lower case characters, correct spelling and proper use of tense. Please do not wright in ALL CAPS. This mistake is made often and does not show the voice actor any “emphasis” you wish to be placed on certain words or phrases. ALL CAPS is also very tiring for the voice actor to read while he is performing and interpreting your script. It is also a good idea to use (parentheses) describing any particular emotion you would like to hear in the voice actor’s tone. Give the voice actor “cues” throughout the script showing how the video and/or sound effect will be placed.Remember when writing a script that you are NOT texting or emailing a friend. So use complete sentences with proper punctuation. And no abbreviations, colloquial memes or acronyms. Include proper pronunciation of names. places, terminology, IDs, etc. Best done by writing out those terms
phonetically.
Can I request revisions after the voice-over is recorded?
Yes. Usually the voice actor will include one single revision (requested within 30 days of original recording) to be done at no charge. After 30 days charges may be made. However, this should be discussed prior to the beginning of recording. Especially when the script is of significant length, the revisions may also be of significant length. When recording a long form project and the revisions are extensive, the voice actor will often set his/her charges based upon a percentage of the overall script length. Such as, if 25% of the script is being revised, the extra charges will reflect that portion of the script. If the revisions involve a “performance” issue on the part of the voice actor, further negotiation may be needed. Proper and specific direction given to the voice actor prior to any recording is essential before recording begins. Both client and voice actor need to “be on the same page” initially.
How can I find a reliable voice-over artist for my project?
Most professional talent are easily accessible by finding their website and contacting them. Utilizing specific keywords such as “americana, all-american, baritone, manly, masculine, etc”… all of which can be used to find me at Rick Lance Studio… will help in your internet search. Keywords or phrases will certainly narrow your search to individual websites where you can listen to samples of their work and send inquiries to them. You can also contact some of the talent agencies around the country and listen through their talent rosters to find a suitable voice.